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I take an inside-out approach to photography, focusing on the details that make sport beautiful. My journalism background inspires me to tell stories with my work and my full-time career as a creative director in the sports industry allows for a well-rounded approach. I work with social media teams, marketing and sponsorship departments on a daily basis helping build creative campaigns, strategy and execution in my day job, so I understand the important role photography plays in sports business. I may merely moonlight as a photographer, but I leverage my experience to amplify the effectiveness of visual media.
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