Indy Indians 2023 Creative Campaign
Positioning Statement
No one is like the Indians. Whether you're spending a night out with friends, cutting the kids loose around the lawn or just catching the game, Victory Field offers something for everyone.
Objective
Create a campaign that appeals to all Indians key audiences while maintaining elements from existing creative.
Personality
Youthful
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Baseball has the unique ability of connecting people with their youth.
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Energetic and Bright
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Your summer in Indy isn’t complete without a trip to Victory Field. When you
think “Indianapolis Indians,” you should think of warm lively nights in June or July
with friends and family.
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Adaptive
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Because the Indians want to be effective across each demographic, creative should
compel families, young professionals and sports fans alike.
Insights & Inspiration
• Bright colors
• Adaptive fonts and imagery
• Nostalgia
• Videogame-like
• Preservation of current elements; “Victory is Here,” blue, etc.
• Summer; sun flares, sky, etc.
Social Media
Execution
