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Indy Indians 2023 Creative Campaign

Positioning Statement

No one is like the Indians.  Whether you're spending a night out with friends, cutting the kids loose around the lawn or just catching the game, Victory Field offers something for everyone.

Objective

Create a campaign that appeals to all Indians key audiences while maintaining elements from existing creative.

Personality

Youthful

  • Baseball has the unique ability of connecting people with their youth.

Energetic and Bright

  • Your summer in Indy isn’t complete without a trip to Victory Field. When you
    think “Indianapolis Indians,” you should think of warm lively nights in June or July
    with friends and family.

Adaptive

  • Because the Indians want to be effective across each demographic, creative should
    compel families, young professionals and sports fans alike.

Insights & Inspiration

• Bright colors
• Adaptive fonts and imagery
• Nostalgia
• Videogame-like
• Preservation of current elements; “Victory is Here,” blue, etc.
• Summer; sun flares, sky, etc.

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Campaign Concept-V1.jpg

Social Media

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Execution

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